The title of this post might sound a little strange but I will explain what I mean.
My experience with Google
I have worked for a partner company of Google and my job among other things there was to test if the search results they show to you and me are accurate and give us the right information.
Just before I quit that job there was a new program that I and others had to test and this was totally focused on giving you more local results on the first page.
Let me give an example of a local search
If you are in Clarksville TN and type in “Cracker Barrel” there might be 5 or 10 possible restaurants there.
For Google to show you the right one close to you they locate where you are through your phone and give you the closest cracker barrel address, phone number etc.
Google updates their way of providing service continually and for me as an internet entrepreneur it is very important to keep up with all the changes and trends.
We all know that most of the people, around 60%, uses Google to find anything on the internet. That is why I focus more on keeping up with their changes than search engines like Bing, Yahoo and all the others. Although I do not ignore them. They are still used by a lot of people.
What does this mean for your local business
This major shift in what google shows in their results can be of great benefit for your large or small local business.
There are statistics that show that most of the customers look for of small local business are in a 5 mile radius and Google knows that of course. That is why Google start to provide more very locally targeted search results.
Let’s assume you run a local restaurant (but it can be any business, I just like to eat) and someone in the neighborhood of your restaurant types in Google where to find your type of restaurant.
If your business is listed and Google knows about because of the Google Map listing it is a more than likely change that your business will show up right at the top of their mobile phone, laptop or other device.
This is the biggest change
This is a big change compared to a year ago. That time Google would show one of the closest major brand restaurants like McDonald’s,Wendy’s or similar results.
I hope you see that the opportunity for your small local business, that always thought they could not compete with the big changes, has shifted big time in your direction. You are now able to beat them in the search results if you do the right things.
What you need or have to change
To have the advantage of the new Google search you will however need a few things.
You need a
- Content on the website
- Listing on business directories
- More business listings
This is the bare minimum you need to take advantage of this renewed way Google shows their results.
Many small businesses think all they need is a Facebook page and it will all be good and customers role in.
I do not like to disappoint you, but this does not work.
I have never seen a Facebook page on the first page of Google! Unless Google had no other option.
A business listing in combination with a Google map listing will it almost make it 100% sure that Google will find your business.
How I can help you
I can help you with all your local search engine optimizing needs to let your business found by Google, and the other ones will follow automatically after that, and gain more customers and revenue.
I can help you with every aspect of this concept, with my experience in webdesign and making these websites found by Google.
Contact me and let’s talk about how I can help you grow your business and add more dollars to your bottom line by optimizing your website for the new Google updates.
Edward van Aken