When we start talking to our clients about their need for a website, there are some that mention that they have a Facebook page for their business and that they think this is all they need.
Reasoning’s for that idea is in many cases that they are a small local business and do not believe they can attract customers with a website that comes from outside the area they are located.
To see if this is true we have to look at a few things and separate facts from fiction.
How does a search on the internet work
Let’s have a look at how an average person uses the internet to find a product or service.
- Step 1 – Start up a browser
- Step 2 – They type in what they are looking for
- Step 3 – They get 10 results
- Step 4 – They click on a result
They fire up their favorite browser on their computer, laptop, tablet or smart phone.
This can be one word or multiple words to describe what they are looking for.
This is the amount of results you get on most of the search engines.
This click is in most of the cases one of the first three results they see on their screen.
My experience with these results
Part of my business is to analyze these search result and see how I can make my customers benefit from this by optimizing websites with a seo strategy.
I very seldom see a Facebook page on the first page of Google or an other search engine.
The only time I see this ones in a while is when I search for business name and Google has no other results to show that are related to the search queries.
Meaning that the business does not have a website!
What can you use Facebook for in your business
Facebook is a great place to engage with your customers and keep them informed about new product or updates in your store.
You just have to realize that they probably found you through your website and online presence.
It can also be that they have visit your website and joined your Facebook page.
Why a website will have more impact on your bottom line
Like I mentioned Facebook can be useful for your business but it has a few disadvantages.
One of them is that you are using their platform. This means that they set the rules and can change them any time they like.
This means that you have to play the game by their rules and sometimes Facebook accounts get banned for unknown reasons.
- A website is your personal property
- A website can be there for ever
- Websites have more options
You set the rules. This means that you can do what you want and do not have to depend on other companies updated user policies.
This means that it can be made better and better optimized over time for the products or services you sell.
A website can have a menu that will guide your customers to a specific product for example.
More advantages of a website versus a Facebook page
Facebook post are ordered by date and your customers have to scroll to find them, On your website you can make categories and in this way make it easy for your customers to navigate.
Your Facebook updates will be in between the updates of their friends and family. What do you think they will look at first?
By adding banners or weekly sales on your websites homepage, you can let your customers find them faster and easier.
My conclusion about website versus Facebook
As you can read I think there is a place for your business Facebook page and it can be very useful depending on your type of business.
It is my personal and professional opinion that a website is more powerful, effective and useful for your business especially when we talk about return on investment.
Search engines do not show individual Facebook post, but every individual page you make on your business website will be found by them. These pages can contain words you like to be found for online as part of a on page optimization strategy.
One other thing is the cost that many business owners think about. Web design for a small business does not have to be expensive.
We offer a package that starts at 499 dollar and comes with everything you need. It can also be updated and expanded over time.
The ROI (return on investment) can be huge for a website. One new customer can pay for the whole investment easily.
Contact us with any question you have about our webdesign and search engine optimizing packages for small businesses to find out how affordable they are.
Edward van Aken