Internet marketing has gone through a lot of changes the last decade. This means that SEO for law firms also changed.
SEO has become a very important factor for law firms and in many cases the only way to get found by new customers.
The only way to achieve this is by executing an SEO strategy that makes it easy for people to find their website.
Law Firm Seo tips – Our top 5
There are more steps to be taken to come to a successful SEO strategy for law firms but this are the 5 most important steps to take.
By implementing these 5 law firm SEO tips you can get ahead of your competition that not use these important factors and rely on old school and traditional SEO for law firms.
The first and probably most important step in starting any SEO campaign for your law firm is to find the keyword people type in the search engine like Google to find the services you are offering.
By implementing keyword research you can find the most popular phrases people use to find these services. Those phrases are in most cases very competitive and that is why it is very important to use the ones with the most customer intent and relevancy.
There is trend that more people use their mobile devices to search the internet instead of using a home computer. The latest numbers show that about 50% of the searches are done on either a mobile phone or tablet.
Google has openly stated that they are giving more weight to a website that is mobile friendly. This means that in the process of designing a website we have to focus on being mobile friendly to be shown in the search results.
What you write on your website pages is a very important but also much overlooked aspect of SEO. Search engines like Google read all the words on your website and their algorithm decides what the subject is and where they place it in the search results.
One important step is to make the content into a great user experience and increase the time they spend on your website.
The number of words is one of the factors to keep in mind. A minimum of 300 words should be your goal but more is better.
New Or Updated Content
Publishing content is a great SEO strategy but it has to be valuable content. Many law firms have a blog like we have on Lbl internet marketing.
By writing relevant content on your blog you keep the search engines come back and add this content to their index. Updating older articles you wrote in the past with new facts or new related content is also a great way to keep your content fresh.
In your blog or even on your more important pages where you write about your law firms service you can use relevant words with a link back to an other article.
This interlinking comes with two very good SEO advantages.
It will give the readers of your article the option to click on it and read more about the subject or a related subject.
This interlinking with the keywords you researched in our first step you provide the search engines with a keyword you like to rank for.
The competition in law firm SEO is highly competitive and you are in direct competition with all other law firms in your area.
To be competitive you need to have a strong SEO plan and a high quality online presence for your law firm website with a responsive design.
If you do not have an SEO plan or strategy at this moment maybe this article helps you to develop one. feel free to contact us with any question you have regarding SEO and Webdesign for your law firm.
You can email me here: firstname.lastname@example.org and I will be in touch with you as soon as I can.
Edward van Aken