There are a number of social platforms we use and the most popular ones are of course Facebook, Twitter and even Google+. Linkedin one of the most overlooked social media platforms to brand your law firm.
Many lawyers maybe have a Linkedin profile because a long time ago someone told them that was a good idea. Many of them do also not use it anymore or not enough.
If you are not on Linkedin, you should be. And you should update your profile as much as you can. tip: Is your picture older than 5 year? Update it and use a professional photographer for it.
Linkedin has over 430 million users from all over the word and is being considered the main platform for professionals in any field. I sometimes call it the Facebook for professionals.
There are several ways you can use Linkedin to grow your law firm but many people use it wrong or not enough.
Linkedin will let you reach out to a professional audience and this can very valuable for you as a professional and your law firm.
The power of Linkedin groups
There are ways to improve your authority and one of them is to join Linkedin groups. By being an active member in your group you can establish trust and name recognition. This all can lead to more clients and thus more business.
Within your Linkedin groups you can network and interact with like-minded professionals like you.
Don’t just join any group but look a little deeper if you can deepen your knowledge or share your opinion and expertise and become a trusted and respected source for that group.
Clients look for you at Linkedin
Many professionals think that their clients will not look for them on Linkedin but they are wrong.
People who look for a review or more information do use the Linkedin website more and more to find your professional profile. Your Facebook page is more to show your private site and to make them like you as a person.
By posting content you can reach out to the people in your profession and establish a brand or personal reputation. While other social media like Twitter are more for clients the Linkedin content is more for you professional community.
How you can use Linkedin to grow your business
If you write content on your blog all you have to do is share it on Linkedin. It does no always have to mind blowing and trend setting content. Share your experience or even content from a source you value or respect can be a great option to share.
Once you have published something on Linkedin it always a good idea to share it on your other social media platforms like Facebook and twitter. This is called cross posting and will make more people aware of your content but also of your Linkedin profile.
Linkedin is a social platform and reaching out to others is a great way for networking. Connect not with just anybody. Find people you know or have a reason to connect with. By doing this more people will read your content and this will establish you more as an authority.
If you have any question about Linkedin or any other type of promoting your law firm with our online marketing for law firms and attorneys feel free to use our contact form.
Need more information on how to improve the overall value of your online presence? Have a look at our Law firm SEO and how we can help you grow your business.